What’s your story?

Every organization has a message to send, an audience to reach. How you tell your story – whether you want to build awareness, reach new markets or protect your brand – is a critical element in your market positioning.

The Idea Factory is a communications boutique committed to helping clients achieve the results they need to sell more effectively in their marketplaces.

In the last 15 years, we have helped clients navigate changes in their markets and threats to their brands, and take advantage of game-changing opportunities to expand and compete.

Let’s get the conversation started.

For more information about The Idea Factory and how we can help you take advantage of your communication opportunities, contact:

Jan Scarborough, Principal
Main: (702) 253-0967 Ext. 104

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About ideafactory

International marketing communications strategist with extensive experience in corporate communications, direct marketing, branding, event-based marketing, cause-related marketing, non-profit marketing and advertising campaigns. Specialties Focus on brand development and management; strategic development and creative communication development.
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Video Marketing Works

Video marketing works. Whether you're a novice or growing an existing program, now's the time to put video into the marketing spotlight. Storytelling through video has become part of the required content marketing toolkit for brands looking to create awareness in their market. Short-format videos are in. Let’s start with the short-format videos being used [...]

By | 2017-10-13T11:49:18+00:00 September 3rd, 2017|Featured|0 Comments

It’s Our Domain

I'm so excited to revisit Domain, a boutique apartment complex in Las Vegas, for WestCorp Property Management. The creative is fresh + fun and my client is fearless. What a great combo! Take a peek and let me know what you think...  

By | 2017-10-13T11:58:04+00:00 August 28th, 2017|Featured|0 Comments

So you’ve decided to get serious about social media marketing.

Creating a social media marketing program that reaches your customers is more challenging that collecting followers. You need to set internal expectations, put policies in place, inspire people to take action and measure your program for success. In short, you need help and that's what we're here for. Not sure where to start? Assess your [...]

By | 2017-10-13T12:09:46+00:00 August 7th, 2017|Featured|0 Comments

Business Card Design: Which One Do I Print?

A client recently asked that we design a simple business card for her. The only information to feature was her name, phone, fax and email. Business cards should be a conversation starter - something to be kept and acted upon. Our client is a lobbyist - a female lobbyist - and we wanted to embrace [...]

By | 2017-10-13T12:12:13+00:00 July 31st, 2017|Featured|0 Comments