How compelling are your marketing efforts? Are you getting the results you need? Perhaps conducting an internal audit of your marketing efforts will help expose areas that need attention.
Step #1: Gather Your Brand Visuals
- Website and Blog Posts
- Main Product Graphics
- Social Media Profiles and Images
- Printed Materials
Put all the pieces together so you can compare as a whole.
Step #2: Gather Your Brand Messages
Create a master document that contains copy from the following sources:
- About Page
- Contact Page
- Blog Post Headlines
- Social Media Profiles
- Other Social Media Profiles
Step #3: Evaluate Visuals & Copy
Brand Visuals: using your website as the standard, evaluate how well each visual piece of your brand style (logo, colors, fonts, and images).
Brand Messaging: Evaluate how consistently you’ve used your tagline, titles, descriptions, url, contact information etc. against all of the pieces you’ve gathered.
Take notes and make a list of the pieces that are out of alignment with your brand.
Step #4: Prioritize
Decide which pieces of your branding need to be adjusted or created. Rank those pieces by priority – what needs to be adjusted? What will make the most impact? What can you do on your own? What needs to be outsourced?
If you see room for improvement, call the Idea Factory. We can help!