Developing a brand identity is an marketing area that is often overlooked. Why you ask? Well, it doesn’t provide direct, measurable results so it’s usually the last thing a business is willing to spend money on. But what they don’t know (or realize) is that most successful businesses know that a well-defined brand helps provide the groundwork needed to pursue (and win) with marketing tactics that support lead generation and customer loyalty.
Where to start? The key is to start with a clear direction. How your brand values affect messaging considerations to design direction for your logo. Once this is developed you’ll find it much easier to work with designers, copywriters, and strategists when you know what you want. And, it can provide a solid tool to measure your ideas against.
If you need help getting started, email me and I’ll share our branding and logo guide to help you get through the discovery phase.
Let’s get started!
The Camino Brand Scope The Camino Brand logo was one of my favorites. Our client Emily, has been purchasing and renovating distressed apartment complexes all around Southern Nevada. While the initial idea was to brand each with its own logo, we suggested creating a single look that would feature each location’s numerical address with the [...]
The Aviator Scope: It’s been a lovely but long week here in Las Vegas and what better way to end a busy week (and busy month!) than with showing off a new branding project. I worked with Emily from WestCorp to blend a retro aviation feel with a modern twist brand expression for her new [...]
Empire Scope: Empire is a newly constructed multi-family project that offers a new era of luxury living in Southern Nevada. The developer was ready for a brand that communicated their offering, their position and connect and invite people into their new apartment community. Together, our team developed a tagline that spoke to their belief and [...]