What’s your story?

Every organization has a message to send, an audience to reach. How you tell your story – whether you want to build awareness, reach new markets or protect your brand – is a critical element in your market positioning.

The Idea Factory is a communications boutique committed to helping clients achieve the results they need to sell more effectively in their marketplaces.

In the last 15 years, we have helped clients navigate changes in their markets and threats to their brands, and take advantage of game-changing opportunities to expand and compete.

Let’s get the conversation started.

For more information about The Idea Factory and how we can help you take advantage of your communication opportunities, contact:

Jan Scarborough, Principal
Main: (702) 253-0967 Ext. 104

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The Big Game 2020 – Super Commercials

Super bowl game catering food for party at home to watch football game on TV.   Big Game Sunday... I love the football. I love the half-time show. I love seeing who's there and what they're wearing and pretty much everything about it. I even love hanging out in my kitchen whipping up [...]

By | 2020-02-04T09:00:13-08:00 February 4th, 2020|Featured|0 Comments

Brand and Marketing Audits – The Forgotten Necessity

How compelling are your marketing efforts? Are you getting the results you need?  Perhaps conducting an internal audit of your marketing efforts will help expose areas that need attention.  Step #1: Gather Your Brand Visuals Logo Website and Blog Posts Main Product Graphics Social Media Profiles and Images Videos Printed Materials Put all the pieces [...]

By | 2020-01-28T13:00:27-08:00 January 28th, 2020|Featured|0 Comments

Video Marketing Works

Video marketing works. Whether you're a novice or growing an existing program, now's the time to put video into the marketing spotlight. Storytelling through video has become part of the required content marketing toolkit for brands looking to create awareness in their market. Short-format videos are in. Let’s start with the short-format videos being used [...]

By | 2020-01-18T20:20:29-08:00 January 18th, 2020|Featured|0 Comments

It’s Our Domain

I'm so excited to revisit Domain, a boutique apartment complex in Las Vegas, for WestCorp Property Management. The creative is fresh + fun and my client is fearless. What a great combo! Take a peek and let me know what you think...  

By | 2020-01-18T20:23:22-08:00 August 28th, 2017|Featured|0 Comments

So you’ve decided to get serious about social media marketing.

Creating a social media marketing program that reaches your customers is more challenging that collecting followers. You need to set internal expectations, put policies in place, inspire people to take action and measure your program for success. In short, you need help and that's what we're here for. Not sure where to start? Assess your [...]

By | 2017-10-13T12:09:46-07:00 August 7th, 2017|Featured|0 Comments

Business Card Design: Which One Do I Print?

A client recently asked that we design a simple business card for her. The only information to feature was her name, phone, fax and email. Business cards should be a conversation starter - something to be kept and acted upon. Our client is a lobbyist - a female lobbyist - and we wanted to embrace [...]

By | 2017-10-13T12:12:13-07:00 July 31st, 2017|Featured|0 Comments