Establishing success metrics in advance is important for evaluating social media efforts. Consider various ways to gauge success as your campaign progresses.
Establish Ways to Measure Social Media Success
About the Author: ideafactory
International marketing communications strategist with extensive experience in corporate communications, direct marketing, branding, event-based marketing, cause-related marketing, non-profit marketing and advertising campaigns.
Specialties
Focus on brand development and management; strategic development and creative communication development.
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