Video marketing works. Whether you're a novice or growing an existing program, now's the time to put video into the marketing spotlight. Storytelling through video has become part of the required content marketing toolkit for brands looking to create awareness in their market. Short-format videos are in. Let’s start with the short-format videos being used [...]
I'm so excited to revisit Domain, a boutique apartment complex in Las Vegas, for WestCorp Property Management. The creative is fresh + fun and my client is fearless. What a great combo! Take a peek and let me know what you think...
Establishing success metrics in advance is important for evaluating social media efforts. Consider various ways to gauge success as your campaign progresses. Save
Revisit why your using social media and evaluate its importance to your business. A 2012 survey by Awareness Networks provides inside to popular business goals. Top Business Objectives for Social Media Save
Creating a social media marketing program that reaches your customers is more challenging that collecting followers. You need to set internal expectations, put policies in place, inspire people to take action and measure your program for success. In short, you need help and that's what we're here for. Not sure where to start? Assess your [...]
A client recently asked that we design a simple business card for her. The only information to feature was her name, phone, fax and email. Business cards should be a conversation starter - something to be kept and acted upon. Our client is a lobbyist - a female lobbyist - and we wanted to embrace [...]