The Aviator Scope:
It’s been a lovely but long week here in Las Vegas and what better way to end a busy week (and busy month!) than with showing off a new branding project. I worked with Emily from WestCorp to blend a retro aviation feel with a modern twist brand expression for her new luxury apartment community. We developed a logo featuring a triangle with the font blending in, giving it a modern style with a metallic inspired color palette. I just love the final look with the collateral, clipboard brochure and promotional water bottle.
I also wrote The Aviator’s tagline which needed to incorporate the aviation theme with a call to action. “Are you ready to take flight” truly fits! We wrote all brochure copy which gave The Aviator a solid and powerful position that defines who they are and what they offer. To see the whole brand package, just shoot me an email! Most importantly though, was making sure that the branding felt vibrant and sophisticated without becoming childlike and silly. These luxury apartments are a blend of sophistication and elegance – not your typical apartment home. It was important that the brand feel the same.