What’s your story?

Every organization has a message to send, an audience to reach. How you tell your story – whether you want to build awareness, reach new markets or protect your brand – is a critical element in your market positioning.

The Idea Factory is a communications boutique committed to helping clients achieve the results they need to sell more effectively in their marketplaces.

In the last 15 years, we have helped clients navigate changes in their markets and threats to their brands, and take advantage of game-changing opportunities to expand and compete.

Let’s get the conversation started.

For more information about The Idea Factory and how we can help you take advantage of your communication opportunities, contact:

Jan Scarborough, Principal
Main: (702) 253-0967 Ext. 104

Services

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Services 2017-10-23T09:13:48+00:00

Creativity Can Solve Anything

We’ve built our service perspective from the inside out, in that we have real-life client-side experience.

We’ve spent years on your side of the table, which for you, translates into better service, a more realistic grounding the challenges that our clients face, and a significantly shorter learning curve.

We believe in developing strong partnerships, outshining expectations, and making it easy to work with us. We are the least complicated business partner we know. And, we fully intend to keep it that way.

The plan is the thing. Where are we going? Who is our target? What is the desired outcome?
No matter the size or scope of the project, without a plan, there can be no movement. Only random motion. And mostly, in costly circles.
We’re just as creative with purpose and strategy as we are with concept and design. Actually, even more so. Because constructing the method that makes a connection is an art form on its own.

We blend the science of research with the magic of knowing what works. Equal parts: intelligence and insight. And, the courage to blaze new trails.
Although there are other aspects important in a single advertisement or campaign, we know that the ultimate purpose of advertising is to increase brand recognition and sales. Take your time and check us out. Then give us a call and find out how we can help your business.

Services
• Launches of companies, brands and products
• Brand rejuvenation + strategy
• Marketing and communication planning
• Brand audits and strategic analysis
• Creative direction of ad campaigns: print, radio, TV, online and direct
• Viral marketing
Corporate identity, collateral, stationary design
• Name development from ideation to implementation
• Media planning and buying
Website design and development
• Social media marketing and integration