Creating a social media program that reaches your customers is more challenging that collecting followers. You need to set internal expectations, put policies in place, inspire people to take action and measure your program for success. In short, you need help and that’s what we’re here for.
Not sure where to start? Assess your social media skills. Are you new to social media or are you a well-seasoned veteran? Either way, start by asking yourself a few key questions:
- How you I rate my company’s use of social media?
- What social sites are we using and how?
- Where are the opportunities to grow or improve our social media presence?
- In what areas do we excel at using social media in business?