Video marketing works.
Whether you’re a novice or growing an existing program, now’s the time to put video into the marketing spotlight.
Storytelling through video has become part of the required content marketing toolkit for brands looking to create awareness in their market.
Short-format videos are in. Let’s start with the short-format videos being used on platforms such as Vine and Instagram. They’re hot, they’re new, and users are flocking to them in droves. Some 59% of the world’s top brands are now active on Instagram alone, according to Simply Measured.
What’s great about these platforms is that they allow you to tell visual stories in the form of “content snacks,” or bite-sized bits of engagement. Much as Twitter has done for microblogging, these platforms force short-form storytelling by limiting the length of the video clip to mere seconds. They also seem much more conducive to sharing, and they’re perfect for branding.
Regardless of form or viewing device, video is an ideal medium to engage, inform, and entertain prospective buyers and clients.