What’s your story?

Every organization has a message to send, an audience to reach. How you tell your story – whether you want to build awareness, reach new markets or protect your brand – is a critical element in your market positioning.

The Idea Factory is a communications boutique committed to helping clients achieve the results they need to sell more effectively in their marketplaces.

In the last 15 years, we have helped clients navigate changes in their markets and threats to their brands, and take advantage of game-changing opportunities to expand and compete.

Let’s get the conversation started.

For more information about The Idea Factory and how we can help you take advantage of your communication opportunities, contact:

Jan Scarborough, Principal
Main: (702) 253-0967 Ext. 104

Video Marketing Works

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Video Marketing Works

video marketing works the idea factory

Video marketing works.

Whether you’re a novice or growing an existing program, now’s the time to put video into the marketing spotlight.

Storytelling through video has become part of the required content marketing toolkit for brands looking to create awareness in their market.

Short-format videos are in. Let’s start with the short-format videos being used on platforms such as Vine and Instagram. They’re hot, they’re new, and users are flocking to them in droves. Some 59% of the world’s top brands are now active on Instagram alone, according to Simply Measured.

What’s great about these platforms is that they allow you to tell visual stories in the form of “content snacks,” or bite-sized bits of engagement. Much as Twitter has done for microblogging, these platforms force short-form storytelling by limiting the length of the video clip to mere seconds. They also seem much more conducive to sharing, and they’re perfect for branding.

Looking for a little inspiration? Check out GE’s 6-second science video here. Or Lowe’s Fix in 6 here.

Regardless of form or viewing device, video is an ideal medium to engage, inform, and entertain prospective buyers and clients.

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By | 2017-10-13T11:49:18+00:00 September 3rd, 2017|Featured|0 Comments

About the Author:

International marketing communications strategist with extensive experience in corporate communications, direct marketing, branding, event-based marketing, cause-related marketing, non-profit marketing and advertising campaigns. Specialties Focus on brand development and management; strategic development and creative communication development.

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