What’s your story?

Every organization has a message to send, an audience to reach. How you tell your story – whether you want to build awareness, reach new markets or protect your brand – is a critical element in your market positioning.

The Idea Factory is a communications boutique committed to helping clients achieve the results they need to sell more effectively in their marketplaces.

In the last 15 years, we have helped clients navigate changes in their markets and threats to their brands, and take advantage of game-changing opportunities to expand and compete.

Let’s get the conversation started.

For more information about The Idea Factory and how we can help you take advantage of your communication opportunities, contact:

Jan Scarborough, Principal
Main: (702) 253-0967 Ext. 104

Brand and Marketing Audits – The Forgotten Necessity

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Brand and Marketing Audits – The Forgotten Necessity

How compelling are your marketing efforts? Are you getting the results you need?  Perhaps conducting an internal audit of your marketing efforts will help expose areas that need attention. 

Step #1: Gather Your Brand Visuals

  • Logo
  • Website and Blog Posts
  • Main Product Graphics
  • Social Media Profiles and Images
  • Videos
  • Printed Materials

Put all the pieces together so you can compare as a whole.

Step #2: Gather Your Brand Messages

Create a master document that contains copy from the following sources:

  • Website:
    • Tagline
    • About Page
    • Contact Page
    • Blog Post Headlines
  • Social Media Profiles
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
    • YouTube
    • Pinterest
    • Other Social Media Profiles

Step #3: Evaluate Visuals & Copy 

Brand Visuals: using your website as the standard, evaluate how well each visual piece of your brand style (logo, colors, fonts, and images).

Brand Messaging: Evaluate how consistently you’ve used your tagline, titles, descriptions, url, contact information etc. against all of the pieces you’ve gathered.

Take notes and make a list of the pieces that are out of alignment with your brand.

Step #4: Prioritize

Decide which pieces of your branding need to be adjusted or created. Rank those pieces by priority – what needs to be adjusted? What will make the most impact? What can you do on your own? What needs to be outsourced?

If you see room for improvement, call the Idea Factory. We can help!

By | 2020-07-16T12:37:09-07:00 January 28th, 2020|Featured|0 Comments

About the Author:

International marketing communications strategist with extensive experience in corporate communications, direct marketing, branding, event-based marketing, cause-related marketing, non-profit marketing and advertising campaigns. Specialties Focus on brand development and management; strategic development and creative communication development.

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