What’s your story?

Every organization has a message to send, an audience to reach. How you tell your story – whether you want to build awareness, reach new markets or protect your brand – is a critical element in your market positioning.

The Idea Factory is a communications boutique committed to helping clients achieve the results they need to sell more effectively in their marketplaces.

In the last 15 years, we have helped clients navigate changes in their markets and threats to their brands, and take advantage of game-changing opportunities to expand and compete.

Let’s get the conversation started.

For more information about The Idea Factory and how we can help you take advantage of your communication opportunities, contact:

Jan Scarborough, Principal
Main: (702) 253-0967 Ext. 104

Branding & Identity

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Branding & Identity 2020-01-30T20:55:41-08:00

Developing a brand identity is an marketing area that is often overlooked. Why you ask? Well, it doesn’t provide direct, measurable results so it’s usually the last thing a business is willing to spend money on. But what they don’t know (or realize) is that most successful businesses know that a well-defined brand helps provide the groundwork needed to pursue (and win) with marketing tactics that support lead generation and customer loyalty.

Where to start? The key is to start with a clear direction. How your brand values affect messaging considerations to design direction for your logo. Once this is developed you’ll find it much easier to work with designers, copywriters, and strategists when you know what you want. And, it can provide a solid tool to measure your ideas against.

If you need help getting started, email me and I’ll share our branding and logo guide to help you get through the discovery phase.

Let’s get started!