What’s your story?

Every organization has a message to send, an audience to reach. How you tell your story – whether you want to build awareness, reach new markets or protect your brand – is a critical element in your market positioning.

The Idea Factory is a communications boutique committed to helping clients achieve the results they need to sell more effectively in their marketplaces.

In the last 15 years, we have helped clients navigate changes in their markets and threats to their brands, and take advantage of game-changing opportunities to expand and compete.

Let’s get the conversation started.

For more information about The Idea Factory and how we can help you take advantage of your communication opportunities, contact:

Jan Scarborough, Principal
Main: (702) 253-0967 Ext. 104

So you’ve decided to get serious about social media marketing.

Home/Featured/So you’ve decided to get serious about social media marketing.

So you’ve decided to get serious about social media marketing.

Creating a social media marketing program that reaches your customers is more challenging that collecting followers. You need to set internal expectations, put policies in place, inspire people to take action and measure your program for success. In short, you need help and that’s what we’re here for.

Not sure where to start? Assess your social media skills. Are you new to social media or are you a well-seasoned veteran? Either way, start by asking yourself a few key questions:

    • How you I rate my company’s use of social media?
  • What social sites are we using and how?
  • Where are the opportunities to grow or improve our social media presence?
  • In what areas do we excel at using social media in business?



By | 2017-10-13T12:09:46-07:00 August 7th, 2017|Featured|0 Comments

About the Author:

International marketing communications strategist with extensive experience in corporate communications, direct marketing, branding, event-based marketing, cause-related marketing, non-profit marketing and advertising campaigns. Specialties Focus on brand development and management; strategic development and creative communication development.

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